PR / VIP Senior Account Executive, Fashion Division (New York City)

Chapter 2, a leading global communications firm, is seeking a dynamic candidate to join our agency to work on premiere accounts in our Fashion Division. The full-time role of PR & VIP Account Executive, Fashion Division will focus on the agency’s fashion accounts and report to the agency’s Account Managers, Directors, and senior leadership, including the CEO and President. 

 

This role is expected to already have developed strong writing skills and is proficient in pitching, release writing, generating client reports and assets, and presentations, as well as strong organizational skills. This role should come in with strong relationships with top-tier media and VIP contacts, and be able to nurture productive, trusting, and meaningful relationships with our clients and team. Our ideal candidate has 3+ years of experience in a fashion public relations or marketing capacity, with deep knowledge and interest in streetwear, sneakers/footwear, luxury, and global, iconic brands. 

 

 

JOB RESPONSIBILITIES: 

 

  • Work with the account team and senior management on PR and VIP strategies

  • Playing an integral role in the onboarding process for new clients by leading asset organization and account setup

  • Maintain day-to-day communication with clients and nurture relationships with clients/designers; manage up and work together to address major client issues thoughtfully and effectively with the guidance and assistance from senior management

  • Coordinate the day-to-day account management of Fashion Division clients with Account Lead; collaborate with team and clients on their messaging, visual assets, deliverables, and internal timelines; oversee the production, edit, and publishing of press/marketing materials including client pitches, releases, media alerts, and bios making them dynamic and press-worthy

  • Support in the proactive communication and outreach to target editors and stylists to secure top-level media coverage and increase brand visibility

  • Coordinate interviews, seeding initiatives, activations, etc with greater team and divisions

  • Ensure efficient and proper management of samples and seeding inventory with the showroom teams and through strong relationships with editors/stylists/management

  • Work closely with client’s external (and potential) brand partners to lead creative and innovative, results-driven programs with their various business enterprises, partnerships, launches, collaborations, and activations

  • Work with team to manage client events across all company divisions including budget management, vendor relations, sponsor relations, etc. with account team and event vendors/production team

  • Monitor press and VIP coverage and report directly to the client; manage the internal assembly and accuracy of bi-weekly, monthly, and annual client PR reporting before reports are finalized by the PR Director and approved by senior management to ensure timely delivery to clients


 

JOB QUALIFICATIONS:

 

  • Thorough knowledge and understanding of principles in PR, marketing, and digital media, as well as the current (and changing!) global media landscape 

  • Excellent relationships with media contacts and celebrity stylists in fashion, culture, and lifestyle press in both the print and online/digital space

  • 3+ years experience in a public relations capacity either in-house with a top brand or at a leading agency

  • Experience successfully working on large-scale fashion PR campaigns from strategy development through execution with a track record of proven results; experience developing goals for team and clients, and monitoring and reporting on progress to teams

  • Strategic thinker who can bring fresh and innovative ideas to the team and implement strategies to bring these ideas to life  

  • Strong interpersonal and analytical skills; attention to detail and strong organization skills

  • Highly adept at multitasking and managing multiple projects simultaneously and effectively

  • Highly proficient with tools including Fashion GPS/Launchmetrics or Mayvien, MS Word, Excel, PowerPoint, Dropbox, Google programs, Cision, Muck Rack, and social media platforms

  • Availability and willingness to travel domestically and internationally

 

Compensation is competitive and commensurate with experience.


If you believe you qualify for the position, please send us your resume and cover letter to jobs@chapter2agency.com with “FASHION DIVISION -- ACCOUNT EXECUTIVE” in the subject line. 

Kenneth LOO VIGNONE